In early 1996, Wanda publicly published the famous "three c

First, to ensure quality, leakage and other issues, to pay compensation. Second, the area is guaranteed to be short of shortages. Third, if you feel that the house is not suitable within 30 days of your stay, you can return it without any restrictions.

Although worrying about these promises will bring more costs and troubles to the enterprise, these promises are still printed in black and white on the media such as Dalian Daily. The results prove that the worry is superfluous - the "three commitments" were first tested in a community in Changchun. Among the nearly 1,000 houses, there were only a few problems, and fewer than 10 check-outs.

At the end of 1999, the Beijing “Modern City Project” proposed a more radical “no reason to check out” commitment. As a result, similar to Wanda's “three commitments”, not only did customers check out, but there were also a group of new customers waiting to buy the retired house. In 2000, the fire of confidence was “no reason to check out” and it was extended from Beijing to Guangzhou and Shanghai. Guangzhou people's confidence in commercial housing has increased greatly. "Many real estate companies have increased their turnover by 7 to 80%." 7

Before the collapse of the real estate bubble in Hainan, Pan Shiyi, who was fortunate enough to retreat, is also considering how to establish his business reputation. There are almost no designs in China's housing in the planned era, but Pan “hopes to provide a tasteful house to the market”, and the result is “the first floor in Beijing with floor-to-ceiling windows.” Today, floor-to-ceiling windows have been everywhere, but in the late 1990s, it was not a very easy decision to make floor-to-ceiling windows, as it says:

“The only way to expand the visual space is to use glass. The larger the glass area. The smaller the wall area, the larger the visual space. We wanted to use floor-to-ceiling windows, which of course had a lot of resistance, and the resistance first came from inside the company. We The company’s people said that this is not the case. Such a high building, standing on the side, does not scare people. It is said that this approval will not pass. It is also considered that the glass area is large and cannot bear the weight. The wind can not bear such a large Wind pressure....because they have never seen such a house.... It’s very interesting to think back now. It’s such a simple question, everyone agrees now. (However, every step at the time is very difficult to implement, all the problems are the result of the struggle. "8

The reconstruction of China's real estate market order began in 1994. The Chinese people really began to pay close attention to the issue of housing quality, which also began around 1994.

This synchronization is not accidental.

In July 1994, the State Council issued the "Decision on Deepening the Reform of Urban Housing System." The document initiated the “National Urban Public Housing System Reform” (commonly known as housing reform housing).

Since then, public housing has been retired as a product of the planned economy, and private housing has become a full-fledged commodity that can be sold and sold. The establishment of the housing provident fund system has also declared that the era of “reliance on housing issues by governments, units and enterprises” has passed, and buying a house has become a private matter for most families.

When housing is no longer distributed by the public, but the hard-earned private property, the public is concerned about quality issues, and it is a matter of course.

This change is actually an evolution of “from unit housing to access control community”.

Only those real estate companies that respect this kind of change in the times can finally get out of the low tide of China's real estate from 1993 to 1997.

For example, Wanda has observed the evolution of this “from unit to access control community” in a timely manner, and it has hidden a huge transformation of the times. After the “Southern Tour” in 1992, the number of “enterprise employees” in the city quickly surpassed. "Unit staff". The fast-paced, high-load "enterprise work model" quickly replaced the slow-paced, low-load "unit work mode" and became the mainstream.

This transformation means the emergence of a new urban white-collar class, which also means the birth of a new life and consumption model.

The department store, which is prevalent in the unit era, means that the monotonous experience and the waste of time can no longer meet the needs of modern city office workers. A service that combines shopping, catering, entertainment, fitness, leisure, learning, communication, etc. is a necessity of modern urban life.